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Kuwait Petroleum Italia proposes a new sales point format called SVOLTA, already launched with their first two openings in Florence and Rome, which will be developed in 2021 with the planned coverage of 30 more stores set up at Q8 petrol stations. “SVOLTA not only alludes to the manoeuvre that people make to drive into a Q8 petrol station, but also a change in direction towards a broader offer and satisfying the needs of customers on the go” declares Gherardo Bisi, Q8 marketing director.
It is a retail chain featuring digitised service, through tablets set up for customers to access services and offers not only from SVOLTA but also from the world of Q8, as well as instore monitors to promote initiatives and special offers, and at the same time create awareness of eco-sustainability thanks to the use of ecofriendly and recyclable materials such as eco-compatible conclad, the ecological poplar particle board produced in Italy and 100% recyclable pvc.
The branding project was developed to fulfil the needs of travellers who are looking for a welcoming space during their journey where they can stop for a break and find smart daily solutions. Inside it offers a vast range of take away food & beverage items, articles dedicated to travel, home, pets and car and motorcycle care. These latter items are provided by Fra-Ber.
The SVOLTA concept is fully in line with Fra ber’s corporate philosophy based on innovation, eco-sustainability and close attention to digitisation on top of the quality that distinguishes the products and therefore also the sales points where they can be purchased.
This is why Fra-Ber did not hesitate to accept this collaboration, which will allow the trademark to be more extensively distributed across the country and give everyone a chance to try professional Made In Italy car and motorcycle cleaning products selected specifically from the ranges that Fra-Ber produces to offer consumers the best cleaning solutions.
